It’s the perpetual business problem…how do you optimize your website to get more clicks + more subscribers + more buyers? There are lots of ways to do it; everything from writing catchier sales copy, to having a beautifully-designed site, to getting more of the right people to your site (and less of the wrong ones).
Some of my favorite tricks, however, involve a crucial element of your site — the “Buy”, “Subscribe”, and other such action-item buttons.
But first, a little housekeeping…
When I say “tricks”, I don’t mean manipulative stuff — like tricking your website visitors into doing something against their will (NOT good practice to engage in).
I’m talking about tricks to make your “Subscribe” or “Buy” buttons stand out + look like an enticing next step, so that interested folks will NOTICE them and WANT to take the next step that much more!
Clickety Tricks for Your Buttons
1 Use contrasting or complimentary hues, to make the button stand out from the rest of your site. For example, if your business has a blue thing goin’ on, use orange as your button color. Or if you rock a hot pink site, give your button some lime green. Visit colorschemedesigner.com to play around with different color combos!
2 Ditch the usual “Subscribe Today!” or “Buy NOW”, and instead take some words right out of your customers mouths. Imagine (or ask!) what’s going through their minds when they’re interested in your offering…a button that says “Me WANT!” or “Give it to me, baby, yeah!” will pique their interest a whole lot more than just “Add to Cart”.
3 Make it BIG + BOLD, but without being obtrusive or “all up in their face”. Try an unconventional shape, larger-than-usual button, or other eye-candy – just be careful that your button isn’t going to be the equivalent of a blinking neon sign (you don’t want to blind anyone, just elicit a subtle sparkle to catch their eye).
When it comes to action items, like buttons and links, the last thing you want is for them to blend in with the rest of your site. Make ‘em stand out, inject a little personality + pizzazz, and watch your click-through and conversion rates rise!
Want more tricks to optimize your website + extra goodies too?
About Barbara Austin
As the graphic designer & founder of Sweet Dreamz Design, Barbara loves working with women entrepreneurs to brand their businesses. She shares a variety of small business advice and anecdotes here on the blog. Check back every week for new tips, inspirations, and how-to articles, or subscribe to get regular updates in your inbox each week!