13 Ways to Revamp Your Business in 2013 (Part Two)

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Here we are, entering the second week of the new year, and I’m finally getting back into the swing of things after taking time off during Christmas and New Year’s. In Part One of this series, you’ll recall that I talked about throwing out the old. And now that 2013 is underway, it’s time to bring in the new! That means tackling all sorts of new ambitions and initiatives in order to grow your business and live your dreams.

Hopefully, throwing out the old has helped you lighten your load, streamline your workflow, and make room for the new endeavors you’ll want to undertake this year. As you consider the suggestions below, think about what will be most beneficial for your own happiness and fulfillment, as well as how you can grow your business strategically.

In with the new!

{Did you miss #’s 1 through 6, “Out with the old!”? Click here to get up to speed!}

7. Create a vision of your ideal 2013. You can call it a business plan, a list of goals, a description of where you want your business to be at certain points throughout the year, or even a manifesto of how you want to feel upon reaching your business goals. The important thing is to be clear about what you’re aiming for.

8. Have you refined your niche, target market, or purpose recently? Then upgrade your identity to fit this new direction. Depending on how drastically your business has changed, this could be as small as changing your tagline or website header, or it could be a complete overhaul. (For example, you’ll see me making a few adjustments to the Sweet Dreamz Design brand in the coming weeks; I’ll be making it a bit bolder, and amping up the femininity and creative flair to reflect my new focus on serving women entrepreneurs. I can’t wait for you to see it!).

9. Grow your revenue by adding a new income stream. If you sell online, do something offline (like adding in-person workshops to your existing digital course offerings). If you sell offline, start a website where you sell exclusive online-only items. Write a book, create a special bundle or your most popular products or services, or develop a product for sale that complements your services (or even a service that complements your products). The possibilities are endless!

10. Take that risk you’ve been avoiding ;). You know, the radio interview/epic new product line/complete 180° turn/crazy idea that you’ve been contemplating. That THING that could potentially make or break your business dreams – JUST DO IT ALREADY!

11. If something worked well for you in 2012 (either in terms of sales, or marketing, or the day-to-day administration/management stuff), take steps to do even more of that in 2013. Create an encore to follow up that best-selling product, grow the Facebook fan community that shared your content with all their friends, make a point to stand on your head every morning to get the blood/ideas flowing to your brain – whatever works!

12. Do something unexpected, that no one else in your industry is doing, and that you think your customers will love. Like, serve your gourmet cupcakes upside-down on a silver platter, flanked by swirls of extra frosting on both sides. Or, travel to each of your top coaching clients’ homes or offices once a year for an exclusive coaching session, complete with lunch.

13.Think of all your triumphs, tribulations, lessons learned, and so on, from 2012…and how everything has led up to this point. How are you going to apply all of those experiences, to make 2013 your best year yet? That is the million-dollar question…

What am I going to do, you ask? In addition to #8 (which I already mentioned), I’m working on a project for #9, and I’m all over #11, focusing my marketing efforts on only the strategies that are most effective. Oh, and #13 is a given, having been inspired by this list of reflections. 😉

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About Barbara Austin

As the graphic designer & founder of Sweet Dreamz Design, Barbara loves working with women entrepreneurs to brand their businesses. She shares a variety of small business advice and anecdotes here on the blog. Check back every week for new tips, inspirations, and how-to articles, or subscribe to get regular updates in your inbox each week!

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