We’ve all been there. Someone hands you their business card, just a white card with plain black text, and you wonder “How am I supposed to remember/know what is unique about this person’s business when the card is so nondescript? It doesn’t tell me a doggone thing about the personality of their business, or how it’s different from other businesses in their field!”.
On the flip side, you’ve probably noticed that when you receive a business card that’s oozing with personality, you tend to easily remember the person who gave it to you, and what is special about their business. Whenever you come across their card in your binder/rolodex/file, you instantly think “Oh yeah, I remember that person, and they said that x, y, and z is what makes their company competitive. The next time someone I know needs x, y, or z, I’ll be sure to refer him/her to this company”.
And then you think “I need my business card to be that memorable!”.
If your business card needs some extra ‘oomph’ in the personality department, the following tips will help you inject some life into it:
- Start with great paper: Choose your paper stock wisely! If your business sells to upscale clientele, use paper stock with a luxurious look and/or feel. If your business is rough around the edges, nature-inspired, or eco-conscious, you may want to use a recycled paper with an outdoorsy feel to it. Select paper with a look and feel that is fitting for your company.
- Add color!: Unless you run a retro diner with a black-and-white color scheme, you should add at least some color to your card (even if it’s just gray or silver, like the example above). If you have official company colors, of course incorporate those into your card; otherwise, choose colors that achieve your objectives (for instance, blue engenders trust and loyalty, and red incites passion and power).
- Give it some style: If you’re business has any sort of unique style, like modern, art nouveau, grunge, and so forth, by all means let it shine through in your business card. For example, if you own a hippie clothing boutique, make your business hippie-crazy just like the vintage clothes you sell.
Think of your business card as sort of a mini-preview into what makes your business unique. You want your networking partners, prospective customers, and other interested folks to take a quick look at your card and say “Oh, I get it! I know exactly what makes your business special.” Then, with luck, they’ll remember you when it really counts!
About Barbara Austin
As the graphic designer & founder of Sweet Dreamz Design, Barbara loves working with women entrepreneurs to brand their businesses. She shares a variety of small business advice and anecdotes here on the blog. Check back every week for new tips, inspirations, and how-to articles, or subscribe to get regular updates in your inbox each week!