You know that e-mail is a very effective marketing tool for your business, and you’d love to take advantage, but you’re not sure where to start. I know it seems daunting, setting aside the time to e-mail your customers, prospects, and fans on a weekly or monthly basis, not to mention figuring out the technical how-do-I-do-that side of things, but I promise it really is worth your while!
If you want to take advantage of e-mail marketing for your business, the best thing you can do is just JUMP IN! The sooner you get started, the sooner your mailing list can grow, and you can start seeing results.
- Choose a good service provider. Contrary to what you may think, collecting e-mail addresses manually and sending them yourself is not a good idea (even if you start out with just a few subscribers, that list could soon grow to hundreds or even thousands, and then how would you manage?). A good e-mail service provider will manage your list, send your campaigns, and even provide you with useful data such as who is opening and clicking on your campaigns. I use MailChimp (it’s great, and free for up to 2,000 subscribers!), but there are many others, such as Aweber and InfusionSoft. The trick is to find a provider that offers the best combination of pricing and features to fit your needs.
- Come up with a theme and decide what types of content you intend to distribute. Your theme should relate to your business, and can be simple like “Style Tip of the Week”, or clever such as “Smokin’ Hot Style Tips”. Once you have your theme, you can decide what sort of content you want to provide (A quick tip? Blog article? Video lesson?) and how much (you could keep it simple with just one piece of content, or mix it up with several, for example: a blog post, with links to videos that relate to the blog topic). Produce content that meshes with the skills you already have (for example, if you love speaking and love being on camera, send videos).
- Be consistent! Whether you choose to send e-mail campaigns daily, weekly, or less often, stick with the schedule you’ve chosen. When your followers know to expect your e-mail say, every Thursday at lunch time, you not only give them something to look forward to, but you also demonstrate to them that you are trustworthy and reliable.
Believe me, once you get going with your own mailing list and e-mail campaigns, you’ll wonder how you ever ran your business without it!
About Barbara Austin
As the graphic designer & founder of Sweet Dreamz Design, Barbara loves working with women entrepreneurs to brand their businesses. She shares a variety of small business advice and anecdotes here on the blog. Check back every week for new tips, inspirations, and how-to articles, or subscribe to get regular updates in your inbox each week!