So, you want your website to be super-helpful and easy to use, right? Here are some simple things you can do to add functionality to your site:
Make it easy for your customers to get it touch – put a contact form on your site, so they can send you a message quickly without ever leaving the page. If desired, you can also use a contact form for specific purpose(s), such as a “Request More Information” form, an “Enter to Win a Free Product” form, or a “Contact Customer Service” form.
If you have a physical storefront, office, or business headquarters, go a step beyond just listing your address – add a Google map so people can see at a glance where you’re located. Sure, they could go to maps.google.com and manually plug in your address, but you’ll save them a step by embedding the map right on your site.
If your business is an outdoor venue, or is sports-, travel-, or weather-related, add a weather widget so your patrons can see what the weather is (or will be) like and adjust their plans accordingly.
Unless your website is really small, add a search box so visitors can easily find what they’re looking for. This is especially helpful if your site contains large quantities of information, such as articles, blog posts, product catalogs, and so forth.
Last but not least, don’t simply tell people that you’re on social media and expect them to search for your Facebook page, Twitter handle, etc.; give them direct links to your social media pages!
Coming next week: How to bring more traffic to your website…
About Barbara Austin
As the graphic designer & founder of Sweet Dreamz Design, Barbara loves working with women entrepreneurs to brand their businesses. She shares a variety of small business advice and anecdotes here on the blog. Check back every week for new tips, inspirations, and how-to articles, or subscribe to get regular updates in your inbox each week!