text-weight: Thin, lightweight paper that is typically used for pages in books and magazines, notebooks, and the like.
cover-weight: Heavier, thick paper that is sturdy enough for use in book covers, brochures, cards, invitations, business cards, and so forth.
This is where it gets fun! The texture or tactile feel of the paper can really make a printed item such as a business card or an event invitation stand out.
smooth: Great for any printed piece.
linen: A nice texture which can add a touch of elegance or professionalism to things like postcards or letterhead & envelopes.
laid: This texture looks great on brochures or report/booklet covers.
pearlescent/metallic: My personal favorite, this shimmery surface lends an air of elegance and beauty to formal items such as wedding invitations.
About Barbara Austin
As the graphic designer & founder of Sweet Dreamz Design, Barbara loves working with women entrepreneurs to brand their businesses. She shares a variety of small business advice and anecdotes here on the blog. Check back every week for new tips, inspirations, and how-to articles, or subscribe to get regular updates in your inbox each week!