You want your business card to stand out from the crowd, right? To grab people’s attention, so they’ll stop and really look at it, read it, and understand what you and/or your company are about. You hope they don’t just chuck it in the trash as soon as they leave, so you need your business card to be a fantastic, eye-catching representation of your business, one that people will want to keep for future reference or referrals.
Certainly all of these objectives can be met with a well-designed 2-inch by 3.5-inch card, but why settle for ordinary? If you want a business card that is extraordinary, then consider the following “embellishments”:
- UNUSUAL SHAPE OR SIZE: The vast majority of business cards are 2″x3.5″, so a non-traditional size will easily stand out from the crowd. Some less common options are a 2″x2″ square card, a 2″ round card, or a traditional 2″x3.5″ card with die-cut corners.
- UNIQUE PAPER: You don’t have to settle for plain white matte or gloss paper; choose a paper that works well for your business (for example, recycled brown paper for a nature or environmental company, or iridescent paper for a wedding planner).
- SPECIALTY PRINTING TECHNIQUES: To add even more oomph to your card, incorporate metallic foil, metallic ink, thermography (raised ink), embossing, or debossing.
About Barbara Austin
As the graphic designer & founder of Sweet Dreamz Design, Barbara loves working with women entrepreneurs to brand their businesses. She shares a variety of small business advice and anecdotes here on the blog. Check back every week for new tips, inspirations, and how-to articles, or subscribe to get regular updates in your inbox each week!