This week’s post is an experiment in business card re-design. Recently, I picked up a business card for a massage therapist, which I immediately recognized as using the same design as another business card I had seen several weeks prior. Suspicious, I turned it over and found this line on the back: “Business cards are FREE at www.(website).com!” Just as I expected, this was another business owner who took the free business card offer and ended up with cards that look like they were mass-produced in some far-away country. This is just one example of a business card suffering from “cookie-cutter” syndrome – lacking the unique identity of the company it is supposed to represent.
So, how much difference is there between a business card that is generic, and one that is a unique expression of the company it represents? To explore the possibilities, I performed a makeover on the Carriage Hills Ranch business card (see the makeover of their website in this post).
About Barbara Austin
As the graphic designer & founder of Sweet Dreamz Design, Barbara loves working with women entrepreneurs to brand their businesses. She shares a variety of small business advice and anecdotes here on the blog. Check back every week for new tips, inspirations, and how-to articles, or subscribe to get regular updates in your inbox each week!