Thought Process: CreativeGem Designs business card

business card
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In my last post, one of the tips I mentioned was to pass out your business card every chance you get, and make sure that it leaves a lasting impression on the recipient. So today, using my own business card as an example, I’m going to show you how such a card is designed. Think of it as a glimpse into my thought process…

I began by drawing some gem-related shapes; these could become the shape of the card itself, or a shape within the card.

After experimenting with different layouts using each of the shapes, I chose this one, which business card rough sketchuses the diamond shape to frame the different elements:

Don’t you just love my drawing skills? Good thing I’m a designer and not a sketch artist! Okay, moving on…

I put the pencil down in favor of my computer mouse to create a much more refined draft, which turned out like this:

business card first draftIt looks nice, but it’s too top heavy; my logo takes up too much space, and my name, website, and contact info is crammed down at the bottom. Overall I just wasn’t feeling it…

After some thought and a few more drafts, I arrived at a much better layout. In this version, information is distributed evenly, and I even found space for my title next to my name.business card final draft

Now, onto the printing…

I wanted my card to be a feast for the eyes, with raised printing and silver foil on the diamond. However, I had to adjust my plans a bit due to those limitations of those techniques. I chose instead to have a glossy, double-sided card, using silver ink on the diamond in place of foil. In the process of making these adjustments, I added color to each of the four corners, and created the design for the back of the card which features my Etsy shop.business card - both sides

The finished card has a glossy coating which catches light, showing off the bright colors and silver ink.

business card

business card with reflectionAnd that is how a great business card is created! Come on now, surely you didn’t think great cards made themselves?

If you enjoyed this post, please tell me by leaving comments below. Your feedback could determine which topics I will cover in the future, so speak up!

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About Barbara Austin

As the graphic designer & founder of Sweet Dreamz Design, Barbara loves working with women entrepreneurs to brand their businesses. She shares a variety of small business advice and anecdotes here on the blog. Check back every week for new tips, inspirations, and how-to articles, or subscribe to get regular updates in your inbox each week!

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